For the launch of Ancient Nutrition’s Beauty Within and Beauty + Sleep collagens, my goal was to shoot photo, video, and design campaign assets that visually felt like waking up in the morning from a restful night of sleep. I was inspired by the colors and shadows that occur in the bedroom during golden hour and incorporated those elements within the prop styling and product shots.

With Ancient Nutrition's positioning as a DTC and retail supplement brand, there was little knowledge about the massive sustainability projects happening behind the scenes that were not only saving the planet but were an incredible part of the sourcing story within the brand.

The RANCH (Regenerative Agriculture, Nutrition& Climate Health) identity was developed to bring awareness to these projects and integrate them into the brand story. With the freshly designed RANCH identity being little more than a logo and color palette, the RANCH site needed to be the primary touchpoint that would position Ancient Nutrition as a leader in regenerative agriculture and set the tone for future design assets.

Upon launch, the RANCH site successfully elevated the profile of the brand, introduced the company founders as thought leaders and pioneers in the sustainability movement, and clearly defined the company's commitments to sustainability.

Ancient Nutrition's "Superfoods so you can" ad campaign centered on the enduring power of superfoods to fuel the body and mind, empowering individuals to pursue their passions and overcome daily hurdles. Through the campaign, the brand connected with its target persona by showcasing individuals who harnessed the benefits of superfoods to lead remarkable lives.

My goal with Grüvi’s email welcome flow was to create a memorable first interaction as well as infuse a spirit of fun and youthful exuberance into their non-alcoholic beverage brand, steering away from the conventional norms that have long defined the space. Seamlessly blending brand focus with purchase opportunities, this welcome flow not only introduces the customer to Grüvi’s unique identity but also extends an invitation to explore a refreshing range of offerings. Additionally, this flow also affirms the customer post-purchase by illuminating some of the wellness advantages of embracing a sober curious lifestyle.

Ancient Nutrition stands as a premium lifestyle supplement brand available at esteemed retailers such as Whole Foods, Target, and prominent national grocery chains. Its robust direct-to-consumer eCommerce footprint extends across the US and Canada.

Additionally, it is affiliated with DrAxe.com, a trusted holistic blogging resource to over 20 million readers. DrAxe.com has also held the position of the top natural health site in the world.

Actiiv, a promising, young contender in the pro-beauty space already had established massive distribution potential courtesy of its strategic partnership with Cosmoprof, the premier pro-beauty retailer. However, its potential was stifled by a dated, lackluster identity and an absence of educational collateral to engage and educate its expansive audience of hairstylists on the line. The objective of our rebrand initiative extended beyond a mere aesthetic facelift; it aimed to position Actiiv as a standout player through a focus on a rejuvenated visual identity and educating on its cutting-edge scientific innovation in the space.

Recognizing Cosmoprof's clientele as fervent brand loyalists, we harnessed the power of video testimonials captured within salons, created a stronger visual presence at trade shows, and carefully curated a collection of illustrations and educational assets to finally demystify the brand's technological intricacies.

This transformation not only led to a very substantial increase in revenue, but also reverberated beyond its initial scope. Actiiv's revitalized appeal secured coveted placements within industry giants such as Sport Clips, Floyd's 99 Barbershop, and Lady Janes. Moreover, the brand's newfound magnetism garnered interest from influential retail platforms, including Urban Outfitters buyers and Ultra Music Festival’s marketing team. Most importantly, Actiiv went from a small player in Cosmoprof’s massive portfolio of brands to garnering the attention of the C-suite as a brand of significant strategic value, warranting not only endorsement but substantial marketing investment.