Wake Up, Be Grüvi Campaign

Beer Carton Packaging

The concept behind the Discovery Series was both dynamic and engaging: a continuous cycle of launching beverages, gathering feedback from customers, and refining the batches every three months. To capture this essence, we aimed to infuse the packaging with a distinct "work in progress" aesthetic while ensuring it would command attention on the shelf. The result is a design that strikes a harmonious balance between showcasing the ever-evolving nature of the product and commanding a standout presence in the crowded beverage market. It's a visual embodiment of Grüvi's commitment to constant improvement and customer-centric innovation.