Makenzie Rae Dick

I am a graphic designer and marketer with a passion for working with CPG and D2C brands, and I've touched a bit of everything from beauty to beverage in my 9 years of professional experience. I take pride in being a creative problem solver, and my curiosity drives me to explore new solutions and ideas. Attention to detail is second nature to me, but I've honed the ability to maintain momentum in environments where innovation never slows down.

In addition to my full time experience below, I have also collaborated with several brands as both a freelancer and contractor spanning several industries including CPG, D2C, e-commerce, tech, artificial intelligence, and healthcare.

Senior Marketing & Packaging Designer at Grüvi - Sep '21 - Sep ‘23

Overhauled the user experience on the digital product display pages, ensuring a seamless and visually compelling online shopping experience. Maintained an impressive 50% open rate through targeted, visually engaging email campaigns. Enhanced shelf prescence by designing product cartons & wine carriers for launches into Target, Whole Foods, and Total Wine. Developed eye-catching in-store POS pieces and campaigns for placement in major retailers including Whole Foods, Total Wine, and Fresh Thyme.
Packaging · Email & Digital Marketing · Retail Merchandising · Web Design

Graphic Designer at Ancient Nutrition - Aug '19 - Sep ‘21

Concepting digital campaigns and shooting product and lifestyle imagery to meet campaign expectations. Designing digital graphics for the DTC channel, social, retail, email, and web initiatives. Facilitated Amazon storefront UX audit and redesign, resulting a in a 600% increase in sales per visitor. Redesigned email templates that on average doubled CTOR percentages during a 6 week test. Created engaging in-store point of sale pieces for Whole Foods, Target, Kroger, Albertson’s and other major grocers.
Packaging · Email & Digital Marketing · Omni-Channel Campaigns · Web Design

Graphic Designer at Zenagen Hair Care & Actiiv Hair Science - May '17 - Aug ‘19

Orchestrated brand rebrand, spanning digital, print, and packaging design. Sourcing and procurement with national and international manufacturers for packaging, merchandasing, POS display, and brand activations. Spearheaded sourcing and design execution for trade show booth activations at Beautycon LA, Cosmoprof shows, and International Salon & Spa Expo.
Packaging · Retail Merchandising · Brand Activation Design · Sourcing & Procurement

Graphic Designer at TFG Branding - Jan '15 - May '16

Contributing to the creation of distinctive brand identities and design solutions for a diverse clientele: Publix, Crispers, AgAmerica, and Patriot Coffee. Crafting brand voices and delivering visually compelling designs and campaigns that resonated with clients and their target audiences.
Branding · Logo · Print Design

 d.makenzie.rae@gmail.com