• Design • Marketing • Art Direction
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KENZI MARKETING & DESIGN
  • Design • Marketing • Art Direction
  • Contact
 

The Problem:

The current product detail page falls short of delivering a compelling and on-brand user experience, resulting in a lack of engagement and failure to showcase the newly introduced "Subscribe and Save" options.

 

Key Issues:

  1. Brand Inconsistency and Lack of Personality: The existing product detail page lacks alignment with the brand's identity, failing to convey the unique characteristics that define the brand. The absence of a consistent visual theme, tone, and personality leads to a disconnection between users and the brand's values.

  2. Missed Opportunity to Highlight "Subscribe and Save" Options: The newly introduced "Subscribe and Save" options are not adequately showcased on the product detail page. This missed opportunity results in a failure to communicate the benefits of subscription-based purchasing, leaving users unaware of the time and cost savings they can enjoy.

  3. User Concerns About Taste and Health Benefits: Users express reservations regarding the product's taste and other health benefits. The absence of comprehensive information on ingredients, nutritional value, and user reviews related to taste and health benefits leaves users uncertain about the product's suitability for their preferences and wellness goals.

 

The Results

Following the implementation of the proposed solutions, the transformation of the product detail page yielded remarkable outcomes for the brand. The introduction of persuasive product descriptions, transparent health information, emphasizing the brand’s social proof helped build trust with users. The prominent display of the new "Auto-ship and Save" options, encouraged users to explore subscription-based purchasing. As a result, the average spending per customer saw a substantial uptick, demonstrating the effectiveness of the revamped page in driving higher-value transactions.

The holistic approach to redesign and user experience enhancements on the product detail page both elevated the brand's online presence and directly impacted its financial performance across the entire site.